What do I want to be when I grow up? Well, that has changed hundreds of time since I was a younger kid. (I'm an old kid now, just ask my mother). Doctor, lawyer, soldier, politician, business woman, you name it, I've thought about it. And a couple of times I actually did it.
Since I've started this business, I've been thinking about this question. The answer has evolved over time, as I've figured out what I like to do, how much other people will pay me for it, and how many people are willing to pay me.
And I'm sure, as the economy shifts, as technology matures, and as my interests change, that the focus of this business will change too. In fact, since our world is changing faster than ever, it has become critical for small business owners to look at the big picture trends.
Ask yourself, is this the business I should be in? Remember the buggy whip manufacturers, who just kept focusing on making a better, cheaper buggy whip, and were blindsided when cars killed their market? It seems obvious to us now, but when you're in the heat of running a business, most of us don't stick our heads up long enough to look at those trends and adjust course.
So, a couple of times a year, do some thinking about what's happening out there that might affect your business a few years out. Then think about what you could do to meet that challenge. The fun of running your own business, is that you get to decide what you will be when you grow up.
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Posted by: Internet Marketing, SEO Expert | October 27, 2005 at 11:25 PM