Summary: Never make assumptions about your customers. It will come back to haunt you.
A recent AOL study shows that 55% of moms use the internet to play games online. Yes, you read that right. According to iMediaConnection, middle age women (35 to 49) were the largest demographic, accounting for 15% of online gamers. Overall, women account for 49% of online gamers.
Women tend to like different games than men. Puzzle games, strategy games... This has implications for game developers. If researchers didn't gather the facts, then businesses might miss out on a significant market.
Lesson Learned: Never make assumptions about the behaviour of your prospects or customers. Get the facts. Test some ideas that run counter to your assumptions, just in case you are wrong.
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